Weisswurst and Currywurst: IFA 2025 and IAA 2025 - Part 1

I haven’t had a vacation yet, but I’ve been working intensely: on my next book, on exciting projects and with my appointment as Honorary Professor at FH Aachen, I’ve also experienced a true highlight. In this episode, everything revolves around IFA 2025 in Berlin. I was on site, gathered impressions, and will put into perspective what really mattered: from smart glasses and rings as new HMIs, to robots in all shapes and forms, to smart home solutions swinging between gimmick and real value. In addition, there are exciting numbers, trends, and a look at how IFA compares to CES in Las Vegas. - Is IFA the German CES, or does it remain closer to the end customer? - Which trends are just for show, and which truly change our daily lives? - And what role do wearables play in the automotive context? As always, I’ll conclude with a personal take: what really sticks, what’s overrated – and where I see the real opportunities. Next week, we’ll continue with IAA 2025: cars, mobility, and a comparison between the German and Chinese automotive industries.