065: Meera Kothand on creating emails your audience takes action on & the best types of lead magnets

This week we have email marketing strategist Meera Kothand on the podcast! Meera is a 3X Amazon best-selling author of the books The One Hour Content Plan and Your First 100.  Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 7-year old daughter. During our conversation, we chat all about email marketing (obvi!). I even share my own woes with my own email marketing strategy and Meera gives me tips on how to improve. Meera is a wealth of knowledge about email marketing and I can’t wait for you guys to tune in! Alright, now let’s get into this week’s episode! In today’s episode, you'll find out: How to get better at delivering emails your audiences wants to read and takes action on The biggest mistake people make when writing their nurture emails The best types of lead magnets & lead magnet ideas specifically for service providers What you’re doing wrong with your newsletters How to make sales emails less salesy Whether or not you should use Deadline Funnel  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:   Meera’s website Follow Meera on Pinterest Follow Meera on Facebook Follow Meera on Twitter   Follow Meera on Instagram Sign up for Meera’s free email course on how to create an email marketing strategy Check out Meera’s book, 300 Email Marketing Tips: Critical Advice And Strategy 
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