056: Monica Louie on creating Facebook ads that work and how to 10x your results

Hello hello welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my good friend and Facebook ads expert Monica Louie! Monica and her agency manages ads for 6- and 7-figure online business owners, has managed more than $2 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads. She is THE go-to expert when it comes to Facebook ads and I’m so excited to bring her on to share her expertise. Before we dive in I wanted to share a bit more about our monthly subscription Curated Connections! Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that! Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox.  Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to. You can learn more about this subscription by going to my website -- you can also cancel at any time! Alright, now let’s get into this week’s episode! In today’s episode, you'll find out: How to 10x your return on investment in paid social advertising How PR adds credibility to your paid ads How to drive additional traffic to your press mentions, blog posts, podcast episodes, and more thru advertising What a good cost per lead is in the B2B space What metrics to look at and know if your paid ads are working Tips on installing the Facebook ad pixel The one thing that businesses that are successful with Facebook ads do How to create a Facebook ad that connects to an audience on a human level  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for our monthly subscription, Curated Connections Tune into my interview on Monica’s podcast, Flourish to 7 Figures Tune into my interview on the Smart Passive Income podcast PixelMe Download Monica’s free Facebook ads starter kit Check out Monica’s website Check out Monica’s online course - get $50 off with code BRITTNEY Follow Monica on Facebook Follow Monica on Instagram Follow Monica on Twitter Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here