055: How to observe the media and come up with pitch topics

Hello hello welcome back to the first podcast episode of 2021 of the Human Connection podcast, I’m your host Brittney Lynn and I’m so excited you are here listening! In case you are new around these parts, welcome! I’m a female entrepreneur who runs a PR agency that serves purpose-driven online entrepreneurs. Our team represents clients across a variety of industries landing them podcast interviews, publication interviews, and tv interviews.  Many people want to work with us because we do the heavy lifting of PR -- we come up with pitch ideas, do the research on the best outlets to reach out to, connect with the journalists/podcast hosts/producers, and land our clients the interview. But...not everyone is at a place where it makes sense to completely outsource this work. Maybe you aren’t ready to pay an ongoing retainer fee to an agency like ours to do everything for you. But you are ready to start getting mentioned by the media. To see your name in prominent publications, to become that go-to expert in your industry. So, this solo episode is going to share how you can observe what the media is reporting on and how you can come up with those pitch topics for yourself! Let’s get into it.   In today’s episode, you'll find out: The importance of consuming the media outlets you want to pitch How to pay attention to media headlines and a break down of 4 headline examples and why they work What is a “hook” and the 3 components of an effective hook How the media works in regards to first time pitchers Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Download my 5 free pitch templates (with examples of pitches that got a yes!) Apply for the Amplified Expert Academy Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here