024: Katie Hunt on how to identify supplemental income streams and the one thing to do before you make any cuts

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my client Katie Hunt of Proof to Product! Katie is a business strategist, and mentor to product-based entrepreneurs. She’s worked with thousands of entrepreneurs through her in-person conferences and online courses she offers. Katie is also the host of the popular podcast, Proof to Product, where she takes listeners behind the scenes of growing a product-based business. Guests share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. Before we dive in, I wanted to remind you that you can now sign up for my free 5-day challenge, Pitchfest, 5 days to your first media mention. This simple and easy to implement email course guides you in figuring out how to identify your PR pitching purpose, how to find the right places to pitch yourself, crafting your first media pitch and then sending it off!  You can sign up for it at http://brittneyllynn.com/pitchfest. Also, I’ve opened up my online course, Impact + Influence, for enrollment!  If you are in ANY of the following categories, now is the time to be pitching the media: ✨Infectious disease experts⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Health/medical experts⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Economy/financial experts (this includes personal finance tips, debt, student loans, investing, taxes/accounting)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Productivity experts ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Homeschooling/teaching at home⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Online learning⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Therapists/life coaches⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Relationship experts⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Psychologists⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Running an online business⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Real estate experts⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Careers/hiring⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Online fitness⠀ I added several payment plan options, one as low as $67/month! Also, if you sign up between now and April 30th you’ll also receive a free 30 min PR strategy consultation with me.  Also -- if you buy during this week, April 13-17, I will be donating 100% of the profits of the course to the MD Anderson Children’s cancer hospital.  Yesterday was my 32nd birthday and I wanted to do something this week to give back, and give back in a huge way. As many of you listeners know, my 24 year old cousin is being treated for Leukemia at MD Anderson right now. Obviously during this times, the worry and uncertainty has increased 1000% as she has no immune system while being treated.  I’m hosting a fundraiser where my goal is to raise $25,000 to be able to donate to the hospital. You can go to brittneyllynn.com/fundraiser to learn more about where these funds will go. So, until April 17th anyone who signs up for my course I will be donating all of those funds to my goal of raising $25,000.  If you don’t have the funds or it doesn’t make financial sense for you to take my course right now but you want to help, you can go to brittneyllynn.com/fundraiser to donate an amount of money you feel comfortable with. Even $1 helps! You can learn more and sign up at brittneyllynn.com/course. NOW….onto today’s interview with Katie! In today’s episode, you'll find out: The one thing you need to do before you make any more cuts to your business during Coronavirus The importance of focusing on what you can control during times of uncertainty The power of pivoting and ideas of how you can pivot your product or service-based business quickly to meet your customer’s needs How to identify supplemental income streams Why you need to sell and serve during this time Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for Pitchfest, my free 5 day email challenge Enroll in Impact + Influence Learn more and donate for my fundraiser Rhino Parade Voxer app Proof to Product website Follow Katie on Instagram Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here