Episode 5 - Pip Landers, Head of Advertising & Brand Research at Mandarin Oriental Hotel Group

A lot has changed since 1998. A time before smartphones, social media, fintech, Uber, Google, Amazon, Spotify or kale. The ways in which we choose to communicate, travel, work, bank, socialise and shop are all radically different to when we were partying like it was actually 1999. Throw in population shifts, recessions, Donald Trump and a global pandemic, and it’s amazing to think how anything could still be the same now, let alone an advertising campaign. How then, have Mandarin Orienta...