Episode 3: Carl Jones, Creative Director & Senior Lecturer at the University of Westminster

How important are insights in triggering great creative ideas? Neil, our CEO and ‘semi-retired planner’, speaks to Carl Jones, an award-winning creative director, about the role insights play in behaviour changing ideas. Consumer insights come from a more people-focused model of marketing and advertising and have the potential to change behaviours for mutual benefit. Tune in to find out how brands and businesses can avoid vanilla insights, and top tips on insights that make a difference.