The 1-Page Marketing Plan | Part 1

In this episode: We chat marketing plans, but not just any marketing plans,  the one page marketing plan. Based on The 1-Page Marketing Plan book written by Allan Dib from Successwise.com. In Part 1, we discuss the importance of planning, and phase 1 of 3, the 'before' or 'prospect' phase. The 1-Page Marketing Plan by Allan Dib

Om Podcasten

The Tip of the Iceberg Podcast is an ad-free weekly podcast aims to be light-hearted and entertaining, but provides you with the extra knowledge you need to succeed at marketing in a digital world.It’s designed for SMEs but we’re confident there’s something in each episode for every size business, or whatever your role.Combining the latest trends and topics with a few expert opinions, interviews, and tactics, to give you the edge. Listen over lunch, or on your commute, to Nick Copson, digital transformation specialist, and Dom Le Roy, online analytics expert, chat with host, Nigel Black, brand & corporate marketing professional, on the topics that matter most to your business success.