176. How to Rock Product Marketing w/ Ajit Ghuman

In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good. What You’ll Learn - The role of product marketing, perfectly summarized - Why pricing is too often an afterthought - How to make pricing decisions upstream - The importance of truth telling Show Agenda ...