063: Leading the Cannabinoid Revolution with Bud Love Pioneer, Roy Lipski

There’s a cannabinoid revolution happening right now, and more people are reaping the rewards and health benefits of technology, innovation, and science. And we’re thrilled to be joined by a true pioneer in the cannabis industry, Roy Lipski. Roy is the founder of Bud Love, a “cocktail mixer” designed to complement cannabis experiences. He’s led growing technology companies based on cutting-edge science for more than 20 years. These include Creo, a biotechnology company that produces novel cannabinoids using, believe it or not, fermentation. In this episode, you’ll learn why Roy is all-in on CBG (the mother cannabinoid) and why it was such a massive milestone to be able to produce on a large scale. Roy talks about Bud Love’s unique value propositions, the shocking results of their blind tests of CBG and THC drinks, and what the future holds for producing cannabinoids at scale with purity and consistency without THC and cannabis. KEY TAKEAWAYS What makes CBG different from other cannabis compounds. How Bud Love products complement cannabis and acts like a cocktail mix, counteracting the undesirable effects of THC. What Bud Love is doing to educate consumers about their unique products. How to get the most out of Bud Love. Why Roy believes cannabis is basically legal already. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/63 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.