059: How Malek’s Flavor-First Approach Cultivates the Finest Flower with Katherine Wolf
While some cultivators might focus on yield or volume, Malek’s Premium Cannabis is all about passion over profit with a flavor-first approach. And joining us today to explain why is Malek’s CMO and Head of Marketing Katherine Wolf. Katherine is a self-confessed branding nerd and a published writer with a passion for helping cannabis companies grow and thrive. She advocates for women in cannabis leadership and safe access to cannabis education and products. She has been published in media outlets such as the Northwest Leaf, MJ Brand Insights, and Skunk Magazine. In our conversation, you’ll learn how Malek’s Premium is always pheno-hunting to create new strains and how sticking to limited runs, and small batches helps cultivate the finest flower. You’ll also hear how they use NFTs in their marketing strategy with the community they’ve built and how they generate a buzz with new strains using social media. KEY TAKEAWAYS Why Malek’s Premium Cannabis focuses on small batch cannabis products with limited runs of 8 to 10 lights per strain. The sense of community that Malek’s has created and how they generate excitement using customer feedback when selecting the strains for new batch consumption. How Malek’s interest in seed breeding became the foundation of their flavor-first guiding philosophy. The obstacles that still exist when using social media or Instagram as a marketing tool to push customers to your website. How Malek’s uses NFTs in their marketing strategy and as a loyalty reward tool. Why Katherine believes destigmatizing cannabis needs to happen before federal legalization. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/59 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal