057: The Recipe for Success in Cannabis Edibles with Jeff Koz

Every brand has a story, but few have a combination of family recipe, story, and legacy quite like Dr. Norm’s. Dr. Norm was a real person–a well respected M.D. His wife, Audrey, was a professional pharmacist and beloved baker. Their children started a traditional cookie company to honor their mother, and it’s since become one of California’s best selling cannabis cookie and brownie brands. Today’s guest is none other than one of Dr. Norm’s son and a co-founder of the company, Jeff Koz. We met at MJ Unpacked, and we’re thrilled to have him on the podcast to share the story of his brand and his unique experiences. In this episode, you’ll find out how Jeff and his sister broke into the cannabis industry, how Jeff and his sister Roberta honed their product and scaled their business, and the innovations shaping the future of the edibles space. KEY TAKEAWAYS How Dr. Norm’s kids launched a traditional baking company to honor their parents–and what led them to take a leap into cannabis edibles. How Jeff and his sister Roberta learned how to get their flavors and dosages just right with their edibles. The challenges of expanding cannabis brands across state lines. What Dr. Norm’s is doing to tell an authentic story with their brand while exploring activations, lifestyle marketing, and other outlets. Why Jeff thinks we’re still three years away from federal legalization. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/57 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.