055: Solving the Licensing and Regulatory Challenges for Canna-Businesses with Dr. Sherry Boodram

With so many new markets coming online in the next few years, there are more people than ever before looking for help with permitting, licensing, and everything else that comes with launching a business in a highly regulated industry. When they need that help, they turn to people like today’s guest, Dr. Sherry Boodram. She’s the CEO and co-founder of CannDelta–a regulatory and scientific consulting company that helps clients navigate both the cannabis and psychedelic industries. Dr. Boodram and her team provide regulatory compliance advice to operate in the legal Canadian markets, and they also provide support to international jurisdictions, including the U.S.  Before launching CannDelta, she was actually a part of the Canadian federal government, serving as Health Canada’s Medical Cannabis and Controlled Substances Programs’ Senior Regulatory Compliance and Enforcement Officer. She holds a Ph.D in Chemistry, an honorary B.S. in Biological Chemistry, and certificates in Cannabis Law and Regulation as well as Pharmaceutical Regulatory Affairs and Quality Operations. In this conversation, Sherry walks us through the hoops and hurdles facing people looking to break into the cannabis and psychedelics industries, the mistakes so many people make while trying to ensure that they’re operating legally, and the key differences between the established Canadian and emerging American markets.  KEY TAKEAWAYS The most common mistakes that people make when trying to get cannabis licenses. Why Shelly transitioned out of government to launch CannDelta–and what she’s focused on now. The unique benefits of working with someone who knows Canada’s industry so well for anyone planning a launch in a state like New York or New Jersey. Why medical approvals for psilocybin in a number of states are more likely to happen now than ever before. Why social equity has to be such a big part of the American cannabis story–and how Canada failed to integrate First Nations peoples into its legalization.  Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/55 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.