054: Bringing Dope Cannabis People Together with On The Revel’s Lulu Tsui

With New York coming online as a major player in our industry, things are changing fast. New players are looking to enter the field at a rapid pace, and the decisions we make along the way could easily have lasting repercussions for operators and consumers nationwide. But as this industry grows, how do we make it the best it can be? Today, we’re talking to Lulu Tsui. She’s the Co-Founder and Chief Experience Officer at On The Revel, a company working to create curated educational and networking experiences for people breaking into the legal cannabis industry. At her company’s Revelry events and through the Dope People mentorship program, she’s working to help make the cannabis industry more inclusive, more collaborative, and more diverse. Lulu is a designer with over 15 years of experience creating amazing technology, and she’s the president of the Cannabis Media Council, where she works to destigmatize and normalize cannabis use in traditional media. In this episode, Lulu talks about the parallels between tech and cannabis, why she thinks New York has the power to transform the global industry in ways California never will, and the amazing things that can happen when you get like minded people together in the same room. KEY TAKEAWAYS The unique challenges facing the cannabis industry when it comes to data and standardization. Why Lulu is betting big on New York to shape what the cannabis industry of the future will look like. How On the Revel is rethinking their conferences and events to inspire connection and create opportunities for innovators and entrepreneurs. How a COVID pivot led Lulu to create the Dope People series. The logistics of getting a retail license in New York State right now. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/54 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.