039: MJ Unpacked Part 1 – Featuring Theory Wellness’ Thomas Winstanley

Welcome to our recap of the MJ Unpacked Conference from Las Vegas. MJ Unpacked is the first cannabis event connecting retailers, THC CPG brands, and investors with opportunities to connect, collaborate, and get access to capital.  We spent our time walking the floor and attending a wide array of seminars. We learned what a number of cannabis business owners are doing as ambassadors and educators facing a myriad of challenges. We also got a deeper understanding of what is and isn’t working across the industry, and found new inspiration along the way. In the first part of this episode, we dig into everything MJ Unpacked: the good, the not-so-good, and what has us most excited for the future. After that, we’re talking to Thomas Winstanley, VP of Marketing at Theory Wellness, to explore the differences between the cannabis, alcohol, and pharmaceutical industries. KEY TAKEAWAYS Why the cannabis industry still simply doesn’t feel as mature as other fields we’ve worked in. The insurmountable gap that makes a cannabis trade show different from any other. Why marketing laws regarding cannabis are so difficult to work with (and around). Why Thomas believes e-commerce and delivery systems for the cannabis industry are lagging behind. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/39 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.