034: Building Professional Cannabis Communities with George Jage

The cannabis industry feels like an unstoppable locomotive right now. Business is growing and scaling all over the country, and there are extraordinary opportunities to build businesses within the industry. But when a cannabis brand needs help, who can they turn to for resources and guidance? Meet George Jage. He’s a leading cannabis executive with over two decades experience launching, building, and leading media companies at Jage Media. He leads summits like MJ Unpacked, where he helps cannabis brands and retail executives foster community and thrive. Today, George joins the podcast to share how he’s successfully developed his unique events and the role they play as the industry continues to gain momentum. KEY TAKEAWAYS How George entered the trade show space in anticipation of the cannabis industry’s massive growth. What early cannabis trade shows looked like. What George sees cannabis brands needing right now. Why George started Jage Media and what he’s doing to make his next event so unique. How George is working to make structural change to criminal justice. Why George thinks we could see federal legalization as soon as 2022. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/34 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.