032: Demystifying the CBD Space with Andrea Wightwick

For the uninitiated, CBD can be a confounding product category. It can’t simply be labeled fat-free or sugar-free, called natural or organic, and isn’t reliably or consistently dosed from product to product. Andrea Wightwick is working to change this. She’s the Founder and CEO of Hapsy–a CBD brand that puts power back in the hands of the consumer. Andrea has a long, storied career working with brands you probably use daily, and she used her experience to create a CBD brand that’s pure, discreet, true, and transparent. Today, Andrea joins the podcast to share the story of how she discovered CBD, created a unique brand that rethought the positioning and ideas behind CBD products, and what she’s doing to educate and empower her customers. P.S. Andrea is running a promotion until July 31, 2021. Please use the Promo Code “HEYHAPSY20” and enjoy a 20% discount on the wonderful products she has available over at Hapsy. KEY TAKEAWAYS What Andrea learned from 15 years of brand development with Coca-Cola and other major companies creating packaged goods. How the COVID pandemic derailed Andrea’s launch–and why this proved to be a blessing in disguise. What makes Hapsy’s CBD products different from others–and, more generally, how to shop for CBD products for your unique needs. Why so many CBD products are inconsistent in dosage or performance. The common myths about CBD and its effects. Why Andrea thinks we’ll see full federal legalization in 2025. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/32 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.