029: Looking Back: A Very Special 420 Episode

420 is a perfectly natural holiday for the cannabis industry. It’s also a great opportunity to look back on past episodes of this podcast, what we’ve learned along the way, and to examine the state of the industry. We started this podcast in September of 2019 to explore the cannabis industry, to educate ourselves, and to bring others along on our journey. In this special episode, we’re touching on themes that have come up time and again with our guests: issues of representation, the restorative justice that needs to come with full legalization, and which of our guests’ predictions have come true.  We also dig into what the next year will look like for The Green Repeal, who we want to talk to in upcoming episodes, and how we see the perception of cannabis changing in the years to come. KEY TAKEAWAYS How women are becoming a growing force in the cannabis industry much faster than in spirits or alcohol. How access to capital has made the modern cannabis industry overwhelmingly white - and what needs to change to open access to minority entrepreneurs. What needs to happen with the word “stoner” and the stigma it carries. Our guest’s predictions on when federal legalization is going to happen, why it hasn’t happened yet, and what needs to change in order for it to happen. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/29 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.