025: Crafting the Highest Quality Cannabis with Gillian Levy

In the early days of legal cannabis edibles, it was hard to find anything that seemed “healthy.” Most products were full of sugar, dyed with synthetic colors, and prone to leaving their consumers completely incapacitated.  This is why Gillian Levy, the President of Humboldt Apothecary, set out to change things. She holds a degree in biology and botany from Humboldt State University and advocates for healthy lifestyles rooted in good food, exercise, and holistic use of plant-based medicines. She’s a foodie and a mixologist with a deep understanding of not just traditional cocktail ingredients, but less traditional nonalcoholic and herbal drinks.  Today, Gillian joins the podcast to share the story of how her dreams of being a doctor led her to a career in plant-based medicine, creating a product portfolio that walks a line between wellness and lifestyle, and what it means to be one of a small number of fully female-owned cannabis companies working today. KEY TAKEAWAYS How Gillian launched her apothecary business to help represent cannabis in the way she thought it deserved.  Why cannabinoids have so much unique healing potential.  How sun-grown, small-batch craft cannabis reduces the crop’s ecological footprint. Why the cannabis industry remains so male-dominated - and the advantages and disadvantages of operating a female-owned cannabis business.  The significant challenges of selling mixed drinks containing alcohol and CBD or THC. Why Gillian believes federal legalization won’t happen until each state individually legalizes. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/25 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.