009: An Insider’s View of the Medical Cannabis Industry with Jennie Leuzarder

Though adult use cannabis is rapidly maturing in many parts of the United States, the medical cannabis industry is still developing as well. It faces a different set of operational hurdles and challenges, is continuing to shift and develop, and remains the sole source of legal cannabis in a number of states, including New York. Operating in 11 states across the country, Vireo Health is a fast-growing medical cannabis company. Founded by a doctor and backed by scientists and physicians, they are a seed-to-sale business building several brands in the medical and wellness spaces.  Joining us today is Vireo’s VP of Sales and Marketing, Jennie Leuzarder. On today’s episode of the podcast, she takes us through the unique challenges of creating 11 separate functioning operational chains and shares insights into how Vireo created their unique brand. You’ll learn how they’re working to shake cannabis’s decades-old association with hippies, the complications of Vireo’s licenses, and how Jennie’s background in alcohol sales translates into this bold new world.   Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/09 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.