Creative for Google Ads: 5 Golden Rules

Listen to Kasim, Regina, Efe, Onkar, Susmita, and Usama in action as they create the five golden rules for building creative for Google Ads. Effective Google Ads copy is usually composed of “benefits and keywords” rather than creative media and storytelling.While that’s still generally true, with Performance Max in play, Google is going to favor massive media creation.It's because creating a PMax campaign is essentially giving Google one "bundle" of creative (images, videos, logos, headlines, and descriptions) with your goal(s) and target audience.Now, if you’re someone who isn’t comfortable creating content, don’t worry! You don’t need to produce insane Hollywood-level content, just start creating content the right way. And you can start the right way by following these five golden rules in building your creative for successful Google Ads campaigns:1. All of your creative should be built around your unique selling proposition (USP). Making your USP the foundation of your creative will help it stand out from the competition- effortlessly attracting your target audience. 2. Build creative around what has worked for your competitors consistently (use Facebook Ads library, SEMRush, etc.) 3. Build creative around as niche a target as possible (where budget allows) 4. Check creative against Google compliance requirements 5. Your creative should attract the right audience and repel the wrong audience0:00 The 5 Golden Rules for building creative for Google Ads3:32 Campaign creative pre-requisites4:07 Difference between Lifestyle images and Product & Use images5:29 Review videos7:07 Product & Use videos9:33 What the first six seconds of your video should contain 11:38 Maintain Ad Scent17:47 Check creative against Google compliance requirements 19:03 Build creative around what has worked for your competitors consistently23:41 Using Facebook Ads Library for your creative26:00 Your creative should be based on your USP29:20 Build creative around as niche a target as possible (where budget allows)33:49 Your creative should attract the right audience and repel the wrong audience37:02 ConclusionThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads...