Sell More Through Psychology

 This week’s episode is with Ryan Hornby who is a serial entrepreneur, brand/ digital marketing and business development consultant, investor and business mentor for creatives.    Ryan founded a model and creative agency and worked with brands such as Chanel, Calvin Klein, Adidas, Puma, Vogue just to mention a few.    After selling his business, Ryan now provides strategic counsel across a range of brand, marketing and business development projects. He is the founder of Avocado, a start up tech based company based in Belfast.    5 Golden Nuggets you will learn:    What has emotion and psychology got to do with business?  How can entrepreneurs in the early stages of development use psychological theories to help pull customers in?  What are some of the marketing and branding tactics that companies like Coca cola, Twitter, Nike use?   How can entrepreneurs and small businesses use those tactics as a competitive advantage?  How to get your prospects to speed up their decision making     ABOUT THE GUEST   Ryan’s Website: www.ryanhornby.com  LinkedIn: www.linkedin.com/in/ryanhornby  Instagram: www.instagram.com/ryanhornbyconsultancy  ABOUT THE HOST   This show is hosted by Adam Strong {AKA: The Game Changer} who is a Business Strategist, Former Elite Athlete, Author, Podcast Host and International Speaker Adam Strong.  He currently runs 3 different businesses and enjoys working with business owners and entrepreneurs of small to medium sized companies. Adam is a Former Elite Athlete that trained with Olympic and World Champion Sir Mo Farah for 3 years. He takes the same skill-set that he learned as an elite athlete to teach his clients on how to create high performance, increased productivity and growth. He is the author of two books ‘Move it or lose it’ and ‘Fit body fit business’. Both written for business owners and teams that want their businesses to excel and to accelerate faster, quicker and become more focused. Adam is co-authoring his third book 'Play the game' due out on October 20th 2021.   He has been featured on the front cover of Influential People, Global Man and Steer Magazines, BBC radio, the Huffington post and in People Management magazine just to mention a few. He has interviewed influencers and thought leaders such as Jack Canfield, Dr John Demartini, Bob Burg, Marshall Goldsmith, Olympic athletes and sports personalities such Neil Fachie, Jonathan Horton and Kate Strong. He has shared the stage with celebrities such as John Travolta, Vanilla Ice, Calvin Klein, 50 cent and Dr Nido Qubein.  CONTACT METHOD  Take our new Business Scalability Scorecard here  Adam’s LinkTree: https://linktr.ee/adamstrongofficial  Pre-order Adam’s new book ‘Play the game’ by clicking here  

Om Podcasten

The Business Strategist podcast shares business lessons over the past 30 years from award-winning business strategist, bestselling author, serial entrepreneur and podcast host Adam Strong. When Adam was young and living on benefits with his family in a West London council flat, he suffered from asthma, alopecia, bullying and low confidence. Then at the age of 11 he had his first taste of entrepreneurship – searching for and selling lost golf balls – and took up distance running. Within 18 months he had overcome asthma and become an elite athlete, training with future Olympic and World Champion Sir Mo Farah. Using the skills he learnt from athletics and entrepreneurship, Adam now helps others break their plateaus to create exponential growth to achieve purpose, profit and impact. As a key aspect of his quest, he has interviewed over 1000 thought leaders, business experts and entrepreneurs to explore their life lessons of what it takes to become a thriving entrepreneur and leader.