#23: Keaton Hoskins: Founder of Over 35 Companies, “The Muscle” From Diesel Brothers, Author

Welcome to another exciting episode of the Founder Podcast, where we dive into the captivating journey of remarkable entrepreneurs from across the world. Your host, Chris Lee, a seasoned serial entrepreneur, invites you to embark on this enlightening adventure. In today's episode, Chris sits down with a true maverick of the business world, the renowned Keaton Hoskins. Known as "The Muscle" in his online presence, Keaton has carved an indelible path through the entrepreneurial landscape, having founded a staggering 35 companies by the age of 35. Many recognize him from his appearances on the popular "Diesel Brothers" show alongside Diesel Dave and Heavy D. Their conversation delves into the origins of Keaton's unrelenting spirit. Starting with his experience as a young Mormon missionary, he witnessed the pitfalls of following a conventional path and saw his father's legacy unravel before his eyes. Fueled by the determination to defy norms and live life to its fullest, Keaton embarked on a journey of self-discovery and entrepreneurship. The episode sheds light on the foundational principle that sets Keaton apart: the unwavering commitment to the truth. A self-proclaimed realist, he emphasizes the importance of facing one's own limitations head-on, dismantling self-deception, and embracing the potential for growth. Through his mentoring program, Limitless Society, Keaton empowers individuals to recognize their inherent capabilities and achieve unprecedented success. This conversation provides invaluable insights for aspiring entrepreneurs and anyone seeking to unleash their full potential. Join us as we uncover the remarkable journey of Keaton, exploring the highs, the lows, and the essential lessons that have shaped his unparalleled path to success. So get ready to be inspired, motivated, and equipped with the tools to conquer the entrepreneurial world. Tune in to the Founder Podcast and embark on an extraordinary expedition into the realm of entrepreneurship, where remarkable stories meet invaluable lessons. Whether you're an aspiring business mogul or simply seeking inspiration, this episode promises to fuel your passion and drive. Let's dive in and uncover the remarkable essence of entrepreneurship with Keaton Hoskins. HIGHLIGHTS “The greatest thing that you can do on a daily basis is to think about death. And a lot of people I think think that's kind of morbid, but it places you in the right perspective." “I fully accepted in me that I could do anything. And because I placed myself here in a society of people that are here. If I can do it, everybody can do it." "Every single one of us are limitless. So if you ask me what's different, it's that I have been able to have an ability to see in myself and in every single person around me, their own capabilities." TIMESTAMPS 00:00: Introduction 02:17: What Got You Here? 05:00: Lessons Learned  08:15: Swallowing Your Pride 15:04: Being 100% Real With Yourself 21:34: Diesel Daves Giveaway Model 27:49: Overcoming Obstacles 29:58:Helicopters vs. Airplanes 34:08: Fuel Cost 44:58: Getting Off Autopilot  48:15: Becoming Your Best Version 🚀 Join my community - Founder Acceleration https://www.founderacceleration.com 🤯 Apply for our next Mastermind https://www.thefoundermastermind.com ⛳️ Golf with Chris https://www.golfwithchris.com 🎤 Watch my latest Podcast Apple - https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281 Spotify - https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=dc252f8540ee4b05 YouTube - https://www.youtube.com/@thefounderspodcast