#263 - Troy Robertson - Co-Founder of Firestone & Robertson Distilling Company - Building a World-Class Brand

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. Responses received by 05/11/23 will be entered in a drawing for $500 cash. http://www.thefortpod.com/survey EPISODE #263 In today’s episode, Chris is joined by the co-founder of the Firestone & Robertson Distilling Company, Troy Robertson. Troy grew up in West Texas in a family that was heavily involved in the oil and gas industry. He studied business at Texas Tech University before going on to spend 10 years in the finance side of oil and gas. Troy took the responsibility of fundraising, structuring, strategy, and operations evaluation for more than 20 portfolio companies, some even reaching a size of $1 billion. But Troy decided to follow his creative entrepreneurial spirit and carved his own path in the business he is passionate about, the whiskey business. In today’s episode, Chris and Troy sit down to discuss behind-the-scenes in the whiskey business, how to build a world-class brand, and the details of building (and exiting) a successful business. Make sure to check it out! Key Takeaways: Intro (00:00) How Troy got started in whiskey (01:11) Why was nobody making whiskey in Texas before? (07:41) Pursuing whiskey full-time (11:09) Coming up with a name (18:03) Making a unique pitch (35:12) Troy’s big influence (39:12) Purchasing a golf course (1:01:11) Mistakes made along the way (1:04:53) Deciding to sell (1:14:16) Did Troy want to sell? (1:20:09) Additional Resources: ➡️ Learn more about Relay Human Cloud ➡️ Fort Capital: www.FortCapitalLP.com ➡️ Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/ ➡️ Follow Chris on Twitter: www.twitter.com/FortWorthChris ➡️ Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ ➡️ Sign Up for our Newsletter: https://newsletter.thefortpod.com/ ➡️ Subscribe to The FORT on YouTube -- The FORT Podcast with Chris Powers is a place where you can find meaningful conversations about entrepreneurship, real estate, investing, and more. Be sure to follow the podcast, so you never miss an episode!

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The Fort is an entrepreneurship podcast. Here, we uncover the proven strategies, insights, and inspiring stories of today’s greatest leaders in the worlds of business, real estate, entrepreneurship, and investing. Each episode’s mission is to help you to level up your entrepreneurial game by hearing directly from the men and women in the arena. Chris is able to uniquely uncover things not commonly discussed because he is an entrepreneur himself. We not only cover business, but we also cover the personal side of entrepreneurship. The Fort began in 2018 as a way for Chris to publicly explore the fascinating world of entrepreneurship. Since he was a child, he’s been characterized as obsessively curious about the world around him.  The Fort has now been downloaded over 2M times, across more than 50,000 unique listeners. Each week features conversations with entrepreneurs, Founders, CEOs, and Executives from some of the leading companies in America. Past guests have represented companies such as JLL, Hillwood, S2 Capital, Chick Fil A, Morning Brew, Founders Podcast, Tiny Capital, Permanent Equity, Fort Capital, Matthews REIS, Bonobos, and ConvertKit. 🐦 Follow Chris on Twitter: www.twitter.com/FortWorthChris 💡 Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ 📹 Subscribe to The FORT on YouTube: https://www.youtube.com/@FORTpod