#68 Helping founders with the complexity of equity with Jason Atkins from Cake.

Welcome to The Fintech Founder Journey, where we explore great FinTech products, businesses and leaders.I’m your host, Mike Scott, Co-founder and CEO of Nona Digital. Nona Digital is an expert firm that accelerates product development for FinTech & Blockchain scaleups.In today's show, I’m joined by Jason Atkins from Cake and we’ll be exploring his journey and insights from building a great business that makes equity simple for startups everywhere. ______________________________________Today's episode is sponsored by Nona Digital.Working with us to accelerate your FinTech product means you get access to our expert product squads that cover development, UI and UX, product ownership and architecture, and that have been building products together for a very long time.You get the benefit of a 40 person studio that is big enough for no key person dependencies to exist but small enough so that you are always close to one of the principals. And, you get the benefit of our reusable component library which means we are often able to build your product faster than anyone else could at a comparable standard.As one of our clients said, “Nona is the type of business that paints the back of the wardrobe…because if you want to be the best, that's the sort of thing that you do”.To get in touch with one of our principals or myself, head over to our website to book a call directly.______________________________________Jason Atkins is trained as an accountant and has got a strong background in finance across companies like Mastercard, the Awesome Group, Zupp property, and Enhanced Society.Today his main focus is as the Co-Founder of Cake where he is leading a strong team to make equity easier to use. This is a topic that is typically complex and difficult to get right and these guys are really making a difference to founders to help them raise money the right way, give shares to their team and do it in a compliant and centralized way.Jason is a pretty generous mentor, giving his time to River City Labs and more recently to Startmate.Cake has got a growing team of 20, they are the market leader in Australia and they are embarking on a very aggressive growth path.Jason is leading a business worth keeping an eye on and what's more, is he is just a really nice guy. Welcome, Jason, great to have you on the show. ________________________________________________Thanks for listening to the show!  If you’d like to discuss your FinTech or Blockchain project with us, you're welcome to book a call with one of our principals on our website.I’ll be back next week with another episode to explore The FinTech Founder Journey. Connect with Jason or Cake.Connect with Mike or Nona.Follow Nona Digital: LinkedIn | Instagram | Facebook | Twitter | YouTube