#18 Choosing your niche as a tech / SaaS startup with Joana Inch from Hat Media

Welcome to the 'how to be moderately successful' podcast, I’m your host Mike Scott and I am also the co-founder and CEO of Nona Digital.This podcast is all about helping you to build better businesses, better fintech products and a better version of yourself.Today’s episode is sponsored by ourselves, Nona Digital.Building fintech software is difficult and building software that scales and that your users love is very difficult. In today's environment you just can't afford to get it wrong, but you also need to focus on building your business, closing your next round and making the impact that you need to make.This is where we can help,With an impressive track record of delivering scalable beautiful software for fintech companies around the world we are a great choice of tech partner.If you would like to accelerate your fintech project with a team of experts, we’d love to hear from you.You can get in touch at [email protected] or follow any of our contacts in the show notes.Today my guest is Joana Inch from Hat Media.Jo is a Sydney based B2B marketing specialist who has been in the space for over 15 years. She is the co-founder and head of digital Hat Media focuses mainly on tech and SaaS businesses to scale their B2B leads and create predictable revenue.She is the author of Go to Market, the marketing and scaling blueprint for startups and she also hosts the ‘SaaS stories’ Webinar stories.Welcome Jo, it’s great to have you on the show.                                                                                      *************If you'd like to get in touch with me to discuss a tech project that you would like to accelerate or to apply to come onto the podcast as a guest, please do:Mike on [email protected]'s website.