Generation: Nils Leonard (Uncommon) | Building Brands People Actually Wish Existed

Brought to you by our sister podcast, Generation (Spotify) (Apple Podcasts).Imagine being handed a million pounds to develop a groundbreaking idea—but you can’t get your client to see its value. Is it their fault? Or does the responsibility fall on how you tell the story? Today, Max sits down with Nils Leonard, co-founder of one of the hottest creative agencies on the planet, Uncommon.Nils has led viral campaigns for brands like British Airways, Nike, Monzo, and EA Sports, earning multiple Gr...