TFB 062: How a tech startup used a word of mouth PR strategy to get 15,000 clients

Josh Nielsen, founder of podcasting platform Zencastr, tells us why he thinks it’s going to become a necessity for businesses to get involved in podcasting and why a word of mouth PR strategy has worked for him. Tech startup Zencastr is making it possible for anyone to host a high-quality podcast – but how does the man behind it put his business on the map? How does he get people to use his platform when there is an increasing number of competitors on the market? By his own admission, Josh Nielsen knows the pains of trying to get a tech business off the ground. He’s ‘launched to crickets’ with previous ventures but with Zencastr it’s different - Josh is right at the centre of the explosion in podcasting and already has more than 15,000 clients! Not bad for someone who claims to be a marketing novice. So how did he do it? A word of mouth PR strategy In today’s episode, you’ll learn how a tech business has built a PR strategy centred on word of mouth, peer to peer referral and basically by being brilliant. Zencastr has also had some great media coverage, including the obligatory article in TechCrunch, but for Josh the real success has come from this organic network of raving fans. Want to learn how he built a word of mouth PR strategy so you can too? Hit play now. Oh…and he also gives some awesome insight into why ALL businesses need to be podcasting right now, it’s a channel that you can’t afford to ignore if you want to succeed. And if you'd like some additional reading on, amongst other things, a word of mouth PR strategy, check out Marketing for Developers. Josh is a big fan of these guys and we reckon they’re pretty neat too. Find out more about Zencastr here and on Twitter and Facebook.