Doing PR for your own business is hard work. There are a hundred knockbacks, journalists ignore your emails and calls, you feel overwhelmed by imposter syndrome and you're not even sure you have a story. None of these are a reason to give up ... ever. High impact media coverage is the fastest and most reliable way to bring massive awareness and credibility to your business, but like anything worth doing - it ain't easy. In today's show, I look at the reasons why most small business owners and entrepreneurs give up on PR and why that's ALWAYS a mistake. You need to understand the rules of the game you're playing, then your success is guaranteed. No more hoping and praying. And if you like today's show have a listen to episode TFB 040 where you'll find some sure-fire strategies to get media coverage in 2018 Laters, Al