On today's episode, I explain the crucial difference between a news story and a feature - and why it matters to your business. Don't think that they are basically the same - they're not. Once you understand the difference between these two pieces of editorial you'll be able to create PR campaigns that help journalists do their job and get the media coverage you are after for your business. Don't stumble into the PR world uninformed - if you want to put your business on the map you must know the difference between these two. In today's show, you're going to learn just that. This is the news...or maybe it's a feature... Al x