Do you know what you’re doing with your customer’s data? How you’re storing it? What permissions you have to use it? It’s time you did. The advent of GDPR (General Data Protection Regulation) means that all businesses, small and large, now need to have a handle on how they manage and use customer data. But what the hell does this have to do with P.R (public relations)? Well, quite a lot actually. PR is all about building trust in your business – getting to grips with GDPR is VITAL for your reputation. To help us all get our heads around this on today’s show I have the superb Jonathan Carter, from one of the world’ largest data companies Acxiom. Jonathan explains to me why GDPR is such a big deal and how we can all get ready for its introduction next month (May 2018). In this show you’re going to learn why GDPR is actually a massive opportunity for businesses to enhance their reputation – it doesn’t have to be a burden. If you are ANY type of business you need to know this stuff so sit back and download this vital data. Enjoy the show! Al