TFB 050: Return of the soup dragon - and his story of innovation

Crack out the champagne and sausage rolls (or vegan equivalent) – it’s our 50th show! And to mark this historic occasion I wanted to bring back one of our most popular guests – Andrew Watmuff, the boss of Watmuff & Beckett soups and risottos. When I first spoke to Andrew a year ago he’d just been on BBC’s Dragons’ Den, had secured the investment and was on an all-time high. I wanted to catch up with him to learn how he capitalised on that massive media opportunity and how the business has grown in that time. On today’s show you’re going to learn how Andrew has continued to innovate and why you can never rest on your laurels – no matter how famous your brand may have become! As ever, our exchange was soup-er (sorry, puns are just too tempting for this ex-tabloid hack). Enjoy!