How do you take a successful pop up food brand and transition to a bricks and mortar business? On today’s show food entrepreneur Simon Bowden shares the story of how he got his first business, The Whole Cheese on national TV, became a ‘must book’ with some of the UK’s biggest festivals and then took the plunge into a full-time premises. Simon’s first business was an instant hit with TV producers and UK audiences when he told the tale of how he transformed a horse box into a cheese truck. And that success has continued with his craft beer and cheese store, Palmer Street Bottle in Frome, Somerset. But building a brand in a small town is a totally different challenge to being the pop-up star at a party. Simon tells us how he has done this, his greatest learnings and some of his most painful lessons. What he has come to realise is that YOU as the owner are CRITICAL to the reputation of a bricks and mortar business – and the thrill of seeing the store succeed is worth all the hard work. Enjoy this fab chat with Simon – cheers!