In the third of three special shows Alistair sits down with Class:PR co-founder Gemma Clay to unpack how you can win at PR in 2018.This is the year you are going to take control of your PR and put your business on the map. Gemma asks Alistair for his top tips on how you can make that a reality!Alistair explains; how to find your stories, how to create a strategic PR plan for 12 months ahead, how to understand the workings of the media, how to overcome imposter syndrome, why it’s important not to get discouraged if at first you don’t succeed and why momentum is everything!In this special episode you will learn how to get your business in the mainstream media, on the most listened to podcasts and most read blogs. Remember YOU have great stories and YOU have the power to shape the reputation of your business.Happy New Year to all our wonderful listeners – 2018 is the year you are going to set your PR on fire!Let’s do this!