TFB 007: Learn how a booming baby business uses PR and social media to grow

Jodine Boothby, founder of Gummee, tells us how she overcame her fears to launch a booming baby business. Gummee is a leading baby brand which started life with the Gummee Glove, the answer to teething tots everywhere.Jodine came up with the idea for the teething glove after seeing her own son Jimmy gnawing on his hands. Fast forward five years and her invention is a hit with parents around the world.Gummee has been a favourite of the press, starting with a pretty impressive piece in the Daily Mail and Jodine has ambitions to breakthrough into national TV in 2017Jodine’s route to business and PR success was far from smooth and you’re going to be really inspired by her story on today’s show. Proof that if you have a great idea and stick with it you can really go places.