Ep. 36 Behind the Scenes: Numbers & Lessons in my 100K Launch

Guess what? Atmana has reached one of our goals- to have a 100K Launch! It was truly an epic ride, and I’ve learned tons of lessons from it.   The behind-the-scenes in making this launch a success helped me understand the ways that truly work in creating a successful business with a purpose while being mindful of the numbers. In this podcast, I want to share with you what I have learned in my recent launch, and what are the significant moves I made that created a difference in the success of the launch. Get ready to get your mind blown in these nuggets of wisdom!    Show Notes: 0:26 Heather gives her reason why she is sharing how she made her 100K launch. 2:45 Heather’s invitation to understand and know that goals are hit at the right time. 4:55 The Four Main Points of launching your 100k. 5:15 Eat the Elephant one Bite at a Time. 7:05 Heather shares her experience in launching and recognizing what she can only do. 10:12 Quantify, Quantify, Quantify Your A and Z. 14:30 Fill in your B to Y. 14:40 Heather shares the nuts and bolts of how you can bring your offer to your market. 20:45 Know Your Numbers 27:12 Heather’s invitation for you to think which of the steps you are doing in your business now. 28:45 Heather shares her story on what she did on her first product launch.   Eat the elephant one bite at a time - In other words, make attainable but ambitious goals.  This means allowing yourself to learn and grow into what you don’t know, while still shooting for your highest vision of what you would like to create in your practice.  Doing this helps you in two ways.  First, it helps you relax and give yourself permission to experiment and try new things, quality of every successful person and business, and 2nd, it helps you enjoy the process of growing.  Doing this sets you up for success because not only will you be more likely to hit your goal, you’ll have fun along the way which will keep you in the game longer and the long game is where you make the most soul-inspired impact and meaningful money. Example: We only spend about 1000 on ads for our launch, why? Because I know that ramping up and dialing in ads is a massive undertaking    Quantify Qualify Quantify your A and Z:  What do I mean by that? Have a clear idea of what your desired end result looks like and WHY you want it.  What is it about this goal that makes you want it? What will this goal do for you?   This also means that you have to have a clear idea of where you are in relation to what you're trying to accomplish. A great example of this is going on a road trip. Let's say you want your destination to be San Diego. In order to map your journey there, you need to what city you're in right now. You have to know where your beginning in order to know the exact  Rhodes you need to take to make it to  San Diego.   I know this sounds like common sense but you would be shocked at how many people fail to accomplish their goals not because they aren't capable of achieving them, or didn't have the appropriate resources or knowledge on how to get there, but because they didn't have a clear idea of exactly where they're starting out from so that they could create a viable and cohesive plan.   Fill in B-Y.   Now that you know where you're starting from and where you're ending, you need to fill in to be through why. What do I mean by this? Well, you need to have a step-by-step idea of how you are going to bring your offer to the market. There are literally thousands of ways to do this, but I'm going to give you the basics of it right here just so that you can check a few boxes in terms of getting the corn nuts and bolts down.  in order to launch almost any new offer, you will need the following.  An opt-in page that outlines your free event. You will use this free event to Invite people to your offer. a thank you page that your future client land on after they opted in letting them know that they are registered.  You will need to send them an email with participant information.  A sales page for your offer. The sales page will need to list your clients' main problems as well as their hopes, and then detail exactly what your program components are with a compelling call to action throughout the page urging them to take the leap and enroll. Enrollment Page: This is basically your order form on how clients and roll with you. Emails emails emails.   There are three basic types of emails you will need to send. Invitation emails, promo emails, and offer emails. The invitation emails encourage your client to register for the workshop, the promo emails are the nurture emails that you send to the people who are on your Workshop list that are encouraging them to and roll, and then your offer emails are a straight call to actions letting your clients know the details of your program and the close date.  Other marketing collateral. He will need graphics for all your events, and I strongly recommend creating a workbook that outlines the Salient points of your Workshop so that your participants can see in real-time  how powerful it would be to work with you. And the results that they would be able to get when they do so.    Know Your Numbers: Here are some numbers to know in your launch.  The average conversion rate for anyone given an offer made is between 2%-3%.  I like to be super conservative and factor in a conversion rate of 2%. In my last launch I had a conversion rate of 2.34%.   So you can start with a 2% conversion rate and then work your way backward. But how do you know what numbers to track to make sure that you can get that 2%. Here is a basic outline of what you need to be keeping your eyes on during your launch. the number of people you have registered for your free training or event from which you will “make the pitch.”   The number of people who attend live or on replay:  How many show up? And who shows up? Be sure to track this. For those who do not show up live, encourage them to watch on replay. And yes, you need to offer a replay.  Remember to email all attendees of the replay and encourage people who did not attend live to watch the replay.   Another tip to increase attendance is to let your participants know that the replay will be taken down at a certain date. Meaning, make access to your event time-sensitive.  the number of people who stay on until the end.  Remember, your clients can't enroll with you if they don't listen long enough to hear your offer.  if you want to get really specific, at the 10-minute Mark at the beginning of your event, make note of how many participants you have. And then compare that with how many you have at the end. This will give you a data-driven idea of how engaging the content you are presenting is to your clients.  if you noticed that a lot of people show up, but not a lot stay on to the end, you might need to tweak your presentation.   Enrollment number. 2%   The beauty of knowing these numbers is that it makes setting goals much easier. Do you want 10 people in your program? You need 500 registrants. Want 20 people in your program? You need 1000 registrants.  Now, I don't want to sound callous. I do not believe that selling is a numbers game only. But if you don't wrap your head around some type of data-driven goal, you are not going to be able to understand what you need to be doing in terms of execution to hit the enrollment numbers you want so that you can serve the soldier here to serve.   Soul Stirring Quotes: “Your soul demands that you not only reach your goal, and the process you use is in alignment with your mission and your work.” “It is the fundamentals that we focus on that make us successful.” “Make attainable and ambitious goals.” “Allow yourself to learn and grow into what you don’t know while still shooting for your highest vision of what you like to create.” “There’s nothing wrong with recognizing where you are at now in your business.” “You need to have a step by step idea of how you’re going to bring your offer to the market.” “I believe that if we are serving in our purpose, your client enrolling with you just feels like a natural and logical step.” “Go for that launch, 90% done.”   Links Mentioned: Atmana Intuitive Coach Collective: https://www.facebook.com/groups/atmanaintuitivecoachcollective   Live Your Purpose Launch Your Practice: https://www.heatheraliceshea.com/become-an-intuitive-coach