Ep. 29 Building a Brand on Truth Not Trends with Kaye Putnam

Does your brand reflect your truth? Do you feel like your brand is not showing up right for the people you want to reach out to? In this episode, we are excited to bring in one of the best brand strategists, Kaye Putnam. Kaye is a psychology-driven brand strategist who helps entrepreneurs through her Clarity Code and her Brand Personality Archetype Quiz. She believes in pursuing audacious dreams and that there is a genius that lives inside every entrepreneur. Kaye shares why a brand is not just about the graphics, the colors, or the latest fonts.  As Kaye would say it, if you want to “Build your brand on truth, not trends”, then this podcast is perfect for you. Listen in and enjoy!   In The Episode: 0:30 Who is Kaye Putnam and how does she help new coaches 3:25 Kaye shares her story on how she started with her business and how she discovered the Brand Archetypes 6:25 What is an Archetype?  9:30 Kaye shares her thoughts on building brands on the truths not the trends. 11:32 What is a brand? What are the key things you need to think about first? 14:25 Why most entrepreneurs don’t want to be visible and show up in their unique way? 17:30 What are the first steps of Kaye to help people find their brand? 19:45 Why do we edit ourselves and our brand? 21:50 Kaye shares the 12 Brand Archetypes and how they show up. 28:00 What advice can Kaye give to people who want to build their authentic brand?   Quotes: “Build your brand on truth not trends.” “I’ve been on a constant mission to find out who I am and how to express it to the world, and the tools that the archetypes provided gave that clarity.” “Archetypes are patterns of the collective unconscious or categories that we see all over the world.” “We need to build our brands based on what is going on inside and translate that into outward cues.” “Your brand is who you are and it is a process of you being more in alignment with who you are over time.” “Your brand is your identity and what makes you different from everybody else.” “We are in this rough slab of marble. There’s greatness inside of us and chisel out the pieces that aren’t really you.”   Connect With Kaye: Website - https://www.kayeputnam.com/ Facebook - https://www.facebook.com/marketingkaye/ Instagram - https://www.instagram.com/kayeputnam/ Kaye’s Brand Personality Archetype Quiz - https://www.kayeputnam.com/brandality-quiz/ Kaye’s Brand Fluency - https://www.kayeputnam.com/get-brandfluency/