Why You Should Stop Focusing only on Your Marketing and Start Optimizing Your Unit Economics | Eden Amirav (Founder of BePofit) and Yaron Been

Eden Started his first company at the age of 16. Co-founded several internet businesses all of which were profitable, fast-growing and innovative. A few were acquired by larger companies and a few are still profitable and growing.  Today, Eden is the co-founder and CEO of Beprofit.BeProfit is an all-in-one analytics dashboard to track business profits and expenses. The app provides eCommerce sellers with the tools and insights needed to get a clear picture of their business finances, helping them scale up for growth and compete for eCommerce success. Topics Covered: - Why companies should stop focusing on optimizing their ads - Unit economics optimization - Data, Analytics, Insights and actions- what ecom store owners might be missing - How Beprofit was born during the Covid  and much more.. For more info: https://beprofit.co/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference