The Importance of Data Unification | Kathleen Booth & Yaron Been

Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands.  Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Topics Covered: -What is Data unification and why is it important? -The challenges the ecommerce teams encounter when they try to analyze data -Data vs insights -Trends and insights in the ecommerce landscapeFor more info: www.tradeswell.com https://www.linkedin.com/in/kathleenslatterybooth/ https://twitter.com/KathleenLBooth **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference