How Predictive Analytics Can Boost Performance | Shanif Dhanani & Yaron Been

Shanif is the co-founder & CEO of Apteo.  Apteo helps ecommerce brands personalize their marketing campaigns by predicting what their customers will buy next.Topics Covered: -How ecommerce companies can use use A.I. to predict what customers are going to do next -The impact and potential of Automated segmentation -How to use Zero party data to increase your profits and much more… For more info: Website: https://www.apteo.co   Social links: Twitter: https://twitter.com/apteoai LinkedIn: https://linkedin.com/in/shanifdhanani **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference