How Ecommerce Leaders Can Capitalize on Crazy Market Demand & Build Sustainable, Thriving Businesses

Send us a text Today I chat with Jon MacDonald who is founder of The Good – an ecommerce conversion rate optimization firm – about his latest book Opting In To Optimization. Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms. In Opting In To Optimization, Jon packages more than a decade of knowledge and experience into just a handfu...