Email Marketing: RFM Analysis for Customer Segmentation

Send us a text What is RFM (Recency, Frequency, Monetary)? RFM represents a segmentation strategy that uses historical transactional data to help you segment your customers based on three variables: Recency (R), Frequency (F), and Monetary Value (M). Recency (R) – how recently a customer has purchased from you; Frequency (F) – how often a customer purchases from you; Monetary Value (M) how much a customer usually spends. RFM is one of the most popular segmentation models in eCommerce. All...