Create a Compelling Email Marketing Strategy for eCommerce with Luiz Centenaro, Head of Sales at Mailshake

In this week’s episode of the eCom Ops Podcast, Nobert Strappler is joined by Luiz Centenaro, Head of Sales at Mailshake. They discuss the difference among newsletters, sign-ups, and cold email marketing strategies, key fundamentals of creating an email marketing strategy for eCommerce, and tips on increasing email marketing response rate.