Valerie Cobb: Using Fractional Leaders to Find Your North Star

On today’s episode sales and marketing expert Valerie Cobb shares how you can identify the right talent within your organization to achieve and maintain goals while hiring strategic fractional talent to scale your products and business. Listen in as Deborah and Valerie discuss how to hire specialized talent for projects, the importance of communication in the sales process, and why you should pressure-test your business to identify potential gaps that prevent success.   About Valerie Cobb:   Why do people buy?” That’s a typical question Valerie Cobb will use during a one-to-one session with sales team members and business owners. The answer? “Their reasons.” Getting to the root of buying and selling dysfunction is key to setting organizations on the path to high-performing sales and getting businesses to where they want to be in terms of revenue over the next five year.   One-on-one sessions are just one of the many ways Valerie works with teams to set up proven and repeatable processes that win. Very data informed, Valerie works process, numbers, and the human element to beat the small to mid-size statistics of business failure. Twenty-three percent of small businesses don’t survive because they don’t have the right team, and 19% of small businesses don’t make it as they are outcompeted.   Having been Director of Sales & Marketing in Tax and Accounting IT, VP of Business Development for a Healthcare and Critical Compliant Communication Middleware IT and Fulfillment firm with clients such as Citibank and Kaiser Permanente, on through Chief Sales Officer covering sales, service, marketing & new product development for a Global Heavy Equipment Manufacturing company inclusive of two successful start-ups and new product launches, she has championed teams to 600% increases in resurrected/turn-around IT to, recently, a 27% increase in year 2020 over 2019 in heavy equipment manufacturing, the largest increase in the company’s 40-year history.   You can connect with Valerie via Linkedin: https://www.linkedin.com/in/valeriecobb/     Whether you are a C-Suite Leader of today or tomorrow, take charge of your career with confidence and leverage the insights of The CEO's Compass: Your Guide to Get Back on Track.  To learn more about The CEO's Compass, you can get your copy here: https://amzn.to/3AKiflR See omnystudio.com/listener for privacy information.