Dr. Hoby Wedler: Creating Better Customer Experiences Using the Five Senses

On today’s episode Dr. Hoby Wedler discusses the impact of the five senses on how we experience and remember the people and products we interact with. Listen in as Deborah and Hoby explore how Hoby created a unique perspective of flavors by learning to cook as a child experiencing blindness. He also shares how he uses that perspective to teach others how to create sensory experiences that are memorable while keeping an open mind to new opportunities.   Dr. Hoby Wedler is an insightful, disarming, and passionate thinker who loves to bring people together to help them see new possibilities. With the heart of a teacher, Hoby helps turn your dreams into realities. Hoby has been completely blind since birth. He is a scientist, an entrepreneur, a sensory expert, and is driven by his passion for innovative, creative, and insightful thinking. Hoby is remarkably tuned into his surroundings and has frequently chosen to walk the unbeaten paths in life over known territories. In 2016, Hoby earned his Ph.D. in organic chemistry from UC Davis. His fearlessness is infectious, and he has actively paved the way for others to join him in his quest to follow passions regardless of the challenges that lie ahead.   In 2011, Hoby founded a non-profit organization to lead annual chemistry camps for blind and visually impaired students throughout North America. In the same year, he began opening doors to the world of wine aromas by developing Tasting in the Dark, a truly blindfolded wine experience, in collaboration with the Francis Ford Coppola Winery. He has since expanded the program to a global market in a variety of industries and special projects. Over the years, Hoby has become a motivational speaker, a mentor, and an educator. He is also committed to making the world an inclusive, equitable, and accessible place for everyone.   In his work, you will find a unique trilogy between sensory awareness, scientific knowledge, and a love for sharing his insights. Numerous people and organizations have recognized Hoby’s work over the years.   To name a few, President Barack Obama recognized Hoby by naming him a Champion of Change for enhancing employment and education opportunities for people with disabilities. Also, Forbes Media named Hoby as a leader in food and drink in their 30 under 30 annual publication. Hoby’s dedicated to impacting everyone he works with by unlocking doors, overcoming challenges, increasing awareness, and expanding their horizons.   You can connect with Dr. Wedler here: https://www.linkedin.com/in/hobywedler/ Create a personal career strategy that develops the leadership and communication skills you need to assess challenges, showcase your skills, and demonstrate your ability to be a C-Suite Leader. Learn more about the C-Suite Academy here: https://bit.ly/csawaitlist22See omnystudio.com/listener for privacy information.