How to get 1,617,418 customers: Mike Rome's crash course on building a growth team

One thing many startups have in common is the growth team - a multi-disciplinary group tasked with moving bottom line product metrics. Unlike traditional marketers that focus on acquisition, they are tasked with iterating on the product to improve things like retention, referral, and average revenue per user. Mike Rome leads growth at Eat Street, and in his career Mike has helped acquire millions of users for a number of startups. In this discussion Mike shares how he approaches growth, his methodology for prioritizing experiments, the components of a good growth team and more. For show notes, visit https://digintent.com/podcast. And if you leave a review, be sure to enter the contest to win a pair of custom DI sneakers at https://digintent.com/sneakers. Thanks for listening!