9. Stories from the ground — on building a market creating company in Ghana

Moringa is recognized as a miracle tree across the tropics worldwide for its nutritional, healing, and economic value, but farmers in Ghana lacked the processing capability to capitalize on this treasure. Enter MoringaConnect: co-founders Emily Cunningham and Kwami Williams have come together to build a portfolio of companies designed to help smallholder farmers realize their full potential. Minga Foods turns superfood moringa into tea or a powder supplement. True Moringa harnesses the natural oils in moringa seeds to create superior cosmetic products. In this episode, Cunningham and Williams talk about how they are unknowingly using the theories of disruptive innovation to build a company that we hope and believe will help smallholder farmers across Williams’ native Ghana rise out of poverty.