5. Instant noodles in Nigeria — a market creating innovation. Talking with Tolaram Africa CEO Deepak Singhal

Senior researcher Efosa Ojomo has written in these pages about the impact that Tolaram has had on Nigeria’s economy by introducing the country to an unlikely product: Indomie instant noodles (~$0.17 USD per package). Efosa’s story, How one company defied the odds and is grossing almost $1 billion in revenue… in Nigeria spawned so much interest that he then wrote a second series on the role of culture (in four parts: 1, 2, 3, 4), using the framework of esteemed MIT Professor Emeritus Edgar Schein. In this podcast, Tolaram Africa CEO Deepak Singhal joins Efosa and myself to talk about his company’s incredible rise and their plans for what’s next.