Why Most People Get Sales Automation Wrong with Martin Martinez

What is marketing automation, and how can you use it to build better relationships? On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships. Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.IN THIS EPISODE, YOU'LL LEARN:What is marketing automation?The goal of marketing automationWays automation can help build authentic customer relationshipsBest practices for marketing automationWhat marketing automation looks like for the customerThe power of multi-channel marketing campaignsHow to measure the performance of your marketing automationsEngagement touchpoints: When, where, and how manyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meetalfred.comGet in touch with Martin via email [email protected] PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion FanaticsHow Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!