The Difference Between Branding and Marketing with Henry Sims

What's the difference between branding and marketing - and can they work together?On today's episode, host Mark de Grasse sits down with Henry Sims from Sims Media to discuss the difference between branding and marketing. Henry firmly believes branding and marketing are two of the most important elements of any business. And although they are sometimes used interchangeably, they are not the same. For one, marketing is an action; it's what you say about yourself. On the other hand, branding is a perception; it's what people say about you when you're not in the room.Nonetheless, branding should always come first because it's impossible to market a brand you are yet to design. Tune in to learn the difference between branding and marketing so you can communicate your message better. IN THIS EPISODE, YOU'LL LEARN:The difference between branding and marketingHow branding and marketing can work togetherEmotional branding and how to use it effectivelyPersonal versus business branding: Which comes first?The hook you need for your personal brandThe benefits of having consistency in your brand messagingMarketing success metrics you should be measuringLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Sims.mediaHenry's LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack